Support your local stylist! Before you purchase a product from big chains like Ulta, Amazon, or Beauty Brands, remember that selling product is part of our lively hood and how we make a living, so love your hairdresser and only buy from them. Besides, most professional hair products sold for much less online are diverted or counter fit. You can read more about diversion here. Big chains buy in bulk in order to lower the cost. Sadly, the product companies themselves don't offer much of any discount to the smaller independent stylist. Yes, you may pay a few dollars extra, but you are helping to support your stylist and their business. We love to offer you and educate you about what we use to make your hair look and feel it's best so help us keep this service possible and please only buy from us!